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Free tool

GTM Health Monitor

A lightweight CRM for engineering-led founders.

A simple tool to start tracking your pipeline, marketing activities, and GTM health.

Why this tool exists

Many early-stage startups don't have a CRM yet. They track their pipeline in Excel, Notion, or not at all. The big CRMs like HubSpot or Salesforce feel too complex to start with, and most founders aren't ready for that level of detail.

The GTM Health Monitor is built to fill that gap. It's simple enough to start with on day one, structured enough to actually use, and connected to the questions founders care about most: where is my pipeline coming from, what's working in marketing, and is my go-to-market healthy enough to scale?

What you will discover

How it works

1

Request access

Fill in the form below and I'll set up your account within one business day.

2

Track your data

Log your pipeline and marketing activities. The tool stays simple and stays out of your way.

3

Diagnose your GTM

See your GTM Health Score and where your go-to-market needs work.

At a glance

Request access

Fill in the form below and I'll set up your account within one business day.

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© Anja van Elteren · Fractional CMO for engineering-led B2B startups
+31 6 34 86 44 06 · anja@anjavanelteren.com · Utrecht, the Netherlands